Assist in product development
Develop communication strategies
Develop promotional materials
Hire, train, direct and motivate staff
Manage contracts
Market business services
Plan and control budget and expenditures
Write and edit press releases, newsletter and communications materials
Direct and evaluate establishments and departments that develop and implementcommunication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations onbehalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events onbehalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop andimplement advertising campaigns to promote the sales of products and services
Act as spokesperson for an organization
Advise clients on advertising or sales promotion strategies
Co-ordinate special publicity events and promotions